Professional Summary
Senior product designer with 9 years of experience across banking and fintech. Specialise in design systems, retail banking flows, and accessibility (WCAG 2.1 AA). Led the OCTO retail banking redesign at CIMB Group, delivering an 18% lift in savings funnel conversion. Mentor 2 junior designers and maintain a design system used by 4 product squads.
Work Experience
- Led the OCTO retail banking redesign across iOS, Android, and web; delivered an 18% lift in savings funnel conversion and 22% reduction in support tickets.
- Built and maintain the OCTO design system, currently used by 4 product squads across 23 surfaces.
- Mentor 2 junior designers; established weekly design critique cadence and quarterly portfolio reviews.
- Partnered with risk and compliance to ship Malaysia's first PDPA-compliant biometric onboarding flow.
- Designed M2U Biz onboarding for SME banking; reduced average completion time from 12 minutes to 4 minutes.
- Owned the design system for retail web; established type scale, colour tokens, and 47 reusable components.
- Conducted 60+ user interviews across Klang Valley, Penang, and Johor Bahru, informing the 2022 mobile app refresh.
- Redesigned the merchant dashboard, consolidating 8 legacy screens into 3 task-based views.
- Created the company's first Sketch component library, adopted by 3 product teams.
Education
Skills
Product Design, Design Systems, Figma, Prototyping, User Research, Accessibility (WCAG 2.1 AA), Banking UX, Service Design, Information Architecture, Wireframing, Usability Testing, Stakeholder Management, Cross-functional collaboration, A/B testing, Mobile design (iOS & Android), Webflow.
Certifications
Languages
Verifications
This CV is verified by Seris (seris.my). Roles, education and references can be independently confirmed at seris.my/aisyah/verify or by contacting verify@seris.my. Verification ID: SRS-87432-RAH-0425.